??“Big data” 是眼下的一个抢手术语，但你晓得它究竟指的是啥吗？Neil 认为自个很懂 “big data”，而且可以借 “big data” 帮自个兴办一家公司。菲菲对 “big data” 有自个的主意。参加咱们来学习一个非常 “big” 的短语吧！

Feifei
Neil, what are you doing? That’s the biggest spreadsheet I’ve ever seen!

Neil
Hi, Feifei.

Yeah, just you wait. I’m developing a product that will revolutionise English teaching!

Feifei
Great! So why are you looking at screens of numbers?

Neil
Not numbers, data. Big data! This is what I need, and that’s our expression in Authentic Real English.

Feifei
那你方案怎么运用这些数据呢？

Neil
I haven’t figured it out yet. But that’s not important. Everyone’s talking about big data.

Feifei
“Big data” 大数据的确是一个抢手论题。可是大数据是靠分析的，你得晓得如何处置这些数据。

Neil
Right.

Feifei

What you’re looking at is a list of… football scores… from every country… in 1987?!

Neil
Ah, yes. Not useful?

Feifei
Sadly not! 咱们来听听 “big data” 大数据究竟是啥。

Examples
We are surrounded by data. Every time we use social media, buy something online, or even search for information, we are creating data. Because there’s so much of it, and because it comes in many forms, we call it big data.

Companies collect and analyse big data to discover hidden trends and patterns.

For example, online retailers use big data to learn what kinds of things customers like, so they can suggest new products to buy.

Feifei
这儿是 BBC英语教育的 “地道英语” 节目。这集节目中介绍的表达是 “big data”。So, Neil. How’s your research going now?

Neil
Umm… not well. It’s hard to know where to start.

Feifei
我觉得你可以需要一些信息，比方用户在言语学习使用程序上的付费方法，用户登录顶峰时刻，登入后在线持续的时刻，不一样言语水平的用户需要如何改变，第一言语的数据，哪种……

Neil
Stop, stop, stop. I’m trying to write all this down. Feifei?

Feifei
Yes?

Neil
Can I hire you as a big

data analyst?

Feifei
Sorry, Neil, you’re too late. I’m launching a product of my own. It helps predict football scores. In fact, I need a bit more data from… 1987!

Neil
Ah! Well, I might just be able to help you out there!

Feifei
Yes, I think you were actually looking at my screen earlier.

Neil
Oh, sorry! You know, I think I’ll leave this big data stuff to the experts.

Both
Bye.

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